When you are using content curation, you are trying to find the best content for the subject matter of your site, and passing it on to your site visitors. All it is is looking for good content on which you’ll be able to put your own spin. You don’t want to be using the same source, but you want various sources, to keep your material appealing. You don’t have to limit yourself to articles–you could curate videos, pictures, magazines, etc–just make sure you give credit to the original sources. Dave Simpson of Granite SEO explains more.

If you curate, you don’t publish the entire piece on your site; you just publish a portion of it. Then link to the remainder of the work so that if your website visitor wishes to know more, they could do that quickly. You are trying to have a website with the very best content. When you use something from somewhere else, be sure to give credit to both the author and the original source of publication. Make use of the block quote features so that the section you are quoting or using is easily told apart from your own original commentary. When you outlink to an original, have that original open in a new tab for the reader so that the reader does not have to leave your web site. Several web sites will never let you copy the article sections, even if you take the article resource box with it so be sure you’ve got permission before you curate.

Curation is useful because it helps you raise your web site within the rankings of Google and, hopefully, on to the front page. If you aren’t able to get there, there is no need to be concerned about making money. Search engines prefer fresh content and by practicing curating, you are finding work you know is useful and freshening it up with your own commentary and ideas. This is far better than just always developing your own content and is significantly superior to making use of PLR content. By using content curation, marketers can easily get content in whatever niche they are involved in, which is being updated regularly. Something that helps from an SEO stand point, is linking to authority websites, which you will be doing each and every time you curate an article.

While you are trying to generate an income from your web site, you are still trying to help your readers by giving them good content. Sometimes this is going to mean sending them to a website that will have the information they really want. You don’t always know what will bring someone to your website, or why they will stay longer or return. The same principle applies if you’re attempting to sell things to people.

Provided that you’re offering up the best content you can find, you are going to keep your visitors happy. When you publish a newsletter you know that a number of your visitors will opt in to it. If your site is always being updated you can build a following and sooner or later you will start finding opportunities to monetize. The key is to regularly try to give your website visitors exactly what they need.